Fandom — fast track to the subconscious

North America loves sports. And sports is a safe space where we reveal much more about our subconscious than would be observable in quieter moments.
That’s why Seer has been working so closely with sports brands and businesses over the last few years. It’s been the crucible where we’ve tested our theories about what really drives consumer behavior.

The great uniter
Sports is where Seer first witnessed the universal power of fandom and its ability to unite people. It's also the space that sparked Seer’s curiosity to better understand and define that power... and to imagine how it could transform other sectors.

Today, Seer sees the construct of fandom replicating itself in entertainment, tech, gaming, and even politics and philanthropy. It's why we believe all brands should think of their customers as fans.

Brands need fans
In a world short on trust, people who inhabit different strata of society still come together around shared passions. Traditional data segmentation strategies are incomplete and counterintuitive when viewed through the lens of sport. It’s time to market to the subconscious mind — and we are ready to guide you on that journey into fandom.